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True Agency

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4.6/5 (7 reviews)
0395291850 hello@trueagency.com.au Visit Website

About True Agency

It is a premium full-service mobile app development company in Melbourne. They specialize in custom web design & development for leading brands, not-for-profits, and unique startups. The team they invest themselves with share the same commitment & goals which is the real reason they proceed to go from strength to strength.

Last updated May 13, 2026

Services

Web Development UI-UX Design Web Design E-commerce Development SEO Digital Strategy Android App Development iOS App Development

Industries Served

Insurance Construction Mining & Metals Events & Event Management Energy & Utilities Logistics & Supply Chain Gaming & Gambling

True Agency Reviews

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CRM integration that connected our marketing automation to our revenue motion seamlessly

Dominic Fairfax / Head of Digital Transformation - Arcadian Consulting Ltd
Verified
Jan 18, 2026

Project summary: Warehouse management inefficiencies were adding cost and introducing errors at a rate that was becoming visible to clients. A modernised WMS was the agreed solution internally — we needed a partner to build it.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Communication
Project TypeCRM Development
IndustryLogistics & Supply Chain
Project Cost$50,000 to $149,999
DurationJun 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Head of Digital Transformation at Arcadian Consulting Ltd I oversee technology investment and delivery across our Logistics & Supply Chain operations in London, UK. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
End-to-end CRM Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
A trusted peer in the Logistics & Supply Chain sector had used them for a comparable CRM Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, CRM Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Logistics & Supply Chain sector looking for CRM Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Full-funnel programme that turned marketing from a cost argument into a revenue conversation

Bram de Vries / Chief Technology Officer - Windmill Tech BV
Verified
Jan 06, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Communication
Project TypeDigital Marketing
IndustryGaming & Gambling
Project CostLess than $10,000
DurationMay 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Windmill Tech BV is an established Gaming & Gambling organisation headquartered in Amsterdam, Netherlands. My role as Chief Technology Officer covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Gaming & Gambling market but lacked the engineering depth internally to execute it. The Digital Marketing requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
The core engagement was Digital Marketing delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Company Info

Founded 2013
Employees 10 - 49
Hourly Rate $100 - $149
Client Rating 4.6/5 (7 reviews)

Rating Breakdown

Quality
4.5
Schedule
4.7
Cost
4.6
Communication
4.4

FAQs

Would True Agency be a good fit for an early-stage startup?
Generally, yes — companies like True Agency tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, it has served clients in Australia, and it has been operating since 2013.
What kind of software work does True Agency take on?
True Agency typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include Android App Development, Digital Strategy, E-commerce Development, iOS App Development and SEO.
Will True Agency sign an NDA before we even discuss the project in detail?
Most professional shops, including True Agency, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has served clients in Australia, and its typical hourly rate is around $100 - $149.
What's the easiest way to actually get in touch with True Agency?
Most businesses reach True Agency through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, it has served clients in Australia, and its listed capabilities span Android App Development, Digital Strategy, E-commerce Development, iOS App Development and SEO.
Does True Agency actually build with AI, or just talk about it?
Plenty of modern software teams, True Agency included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has served clients in Australia, and it has experience across industries such as Construction, Insurance, Energy & Utilities, Logistics & Supply Chain, Events & Event Management and Gaming & Gambling.
What should I actually be looking at when comparing a company like True Agency to others?
When you're weighing up a software partner such as True Agency, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, its listed capabilities span Android App Development, Digital Strategy, E-commerce Development, iOS App Development and SEO, and its typical hourly rate is around $100 - $149.
How do I actually get a real proposal out of True Agency instead of a generic reply?
The most reliable route is giving True Agency a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, it has served clients in Australia, and it has been operating since 2013.
What's actually in True Agency's technical toolkit?
The exact stack shifts by project, but True Agency commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, it has served clients in Australia, and it has been operating since 2013.
What happens with True Agency after the project actually launches?
Like most established software teams, True Agency typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, its listed capabilities span Android App Development, Digital Strategy, E-commerce Development, iOS App Development and SEO, and its average project cost is reported at $5000000+.

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